The success of Nezha 2 and the victory of long-termists

— Liang Lu

 

 

According to online platform data, the cumulative box office (including pre-sales) of “Nezha: The Devil Boy Conquers the Dragon King” exceeded 12.123 billion, surpassing the box office performance of “Jurassic World” and entering the top 9 of the global box office list. Countless audiences cheered for this movie and were proud to participate in the “10 billion project”. In fact, we cherish the success of “Nezha 2” not only because it broke the box office record, but also because it once again proved the value and significance of “doing things seriously”. There is no such thing as becoming famous overnight, but it is just putting in the most stupid effort, taking the necessary path, and holding on all the way to welcome the sunrise at dawn.

The success of Nezha 2 is the victory of long-termists. There are two kinds of people in this world: short-term thinkers, with narrow vision, eager for quick success, and often thinking of taking shortcuts; long-termists, with foresight, patience, and willingness to take the long way. The former often envy others’ success and only want to become a powerful person in a short time, but ignore that the road to success requires accumulation bit by bit and constant self-improvement.

The schools of fish flowing in the waves, the clouds floating in the mountains, and the flocks of birds flying in the sky are the result of 26 months of hard work by 160 people from an animation company. The special effects shot of the dome of Yuxu Palace, which lasted only a few dozen seconds, was completed by an animation company in three months. The success of Nezha 2 is not only a milestone in Chinese cinema, nor is it just the success of a certain person or a certain team, but a victory for a group of long-termists.

Why are long-termists always so impressive? Because in the fast-paced modern society, they are willing to work slowly and do the hard work. They are persistent, focused, and tenacious. They don’t get lazy, play tricks, or take shortcuts. They practice steadily and eventually gain something, and even reach perfection and the extreme.

Persist in doing difficult but right things, and time will give you the answer. “Long-termism” is not a slogan, but a belief, and it requires concrete actions. After the success of “Nezha 1”, Director Jiaozi and his team did not strike while the iron is hot and immediately launch “Nezha 2”. Instead, they “delayed” the launch of the second work for five years. There is an opportunity to make quick money, but they have to “ask for trouble”. Why? Keep improving! Whether there is awe in the heart and whether the work is sincere, the audience can see it. Director Jiaozi said: “First set a goal that you can’t complete, and then work hard to complete it. It’s hard to get the opportunity, and since the audience likes it, if I just “serve” the second part casually, it will not meet our pursuit. We must remember how our first part came out, that is, it was “deadly”. If you have to fight for it, you must do your best. The audience’s eyes are sharp, and they can see at a glance if you are not serious.”

The most important thing in life is to “keep doing one thing well”. Masters in all walks of life have worked hard and strived hard before reaching this level. There is no wasted effort in the world, and there is no accidental success. Behind all the glamorous things, there are unknown efforts and persistence day after day and year after year. So, don’t be afraid of the long road ahead, and don’t worry about taking small steps. As long as you are willing to persist, every step you take will count. Those seemingly insignificant efforts will eventually converge into the light that illuminates your way forward one day in the future. There is no wasted road in life. Persist in doing difficult and correct things, and time will give you the answer.

Do what you like to the extreme, and your dreams will shine. Many people watch “Nezha 2” twice or three times because they can discover more details and see new surprises every time. “Nezha 2” controls various details to the point of being “abnormal”. For example, in the scene where the underwater monsters besiege Chentangguan, many of the monsters that appear on the stage have not only considered their “race” characteristics and their own “special skills” in the image design process, but also their costumes, shapes and even weapons have been carefully designed. Netizens jokingly said that “not a single shrimp soldier or crab general is spared.”

Director Jiaozi once revealed that the production of some shots ran through the entire cycle: “We have been working on a shot for more than three years, and what we finally came up with may not be our most ideal result, but it is already the best result we can get.” He admitted that there are quite a few shots in the film that took more than three years to make, especially several heavyweight shots in the final decisive battle. Initially, he wanted to use special effects to solve it but failed, and could only rely on manual adjustment by animators; the scene of the Tianyuan Ding sitting in the Dragon Palace, with countless skulls on the wall of the Ding with a diameter of 3-4 kilometers, had to have regularity, randomness and dynamic expression animation, and it took a long time of trial and error to finally take shape.

The height of life is never determined by the starting point, but by how much effort you put into your passion. Only by doing your passion to the extreme can you measure the height you can reach, and after reaching the top, you will have the confidence to challenge the next mountain. Don’t be afraid of the long road ahead, and don’t worry about not being good enough. As long as you dare to do what you like to the extreme, those seemingly unattainable dreams will eventually shine with your persistence.

 

 

How to improve production quality and efficiency

 

 

As we all know, “Quality is the life of an enterprise”. Only with first-class quality can there be a broad market. How can an enterprise improve product quality will be an eternal topic for every enterprise. It is important to strictly control the four aspects to improve production quality and production efficiency.

 

First checkpoint: Raw materials control (responsible departments: procurement, quality control)
First of all, we must check the raw materials and strictly prevent defective products from entering the warehouse and production line. So how can we pass this first checkpoint?
Purchasing personnel must select qualified suppliers to ensure that the quality of the purchased materials meets the requirements. Quality control personnel assist in purchasing and urge suppliers to improve quality. After the materials arrive, quality control must be strictly checked. Only qualified products can be put into storage.

 

Second stage: storage of materials (responsible department: warehousing department)
The storage of materials is also very important in quality management. Material defects caused by improper handling and storage often occur. All warehouse managers must follow the principle of heavy things at the bottom and light things at the top, and pay attention to handling and placing with care. They also need to do some “dust-proof, moisture-proof, sun-proof, rust-proof, etc.” work. Check the materials from time to time to ensure the quality of material storage.

 

The third stage: manufacturing and production (responsible department: manufacturing and production department)
After the materials enter the production line, the first thing to do is to avoid improper operation or use of the materials. Each work section and each other’s work sections must conduct self-inspection, mutual inspection and random inspection. Finished products need to be inspected by quality control, and only qualified products can be put into storage and sold.

 

Fourth stage: Product transportation (responsible departments: quality, sales, warehouse management)
Why should product transportation also be included in quality management? Because improper transportation can also cause product damage. Therefore, relevant departments must choose qualified and reputable logistics companies for transportation. (In addition, some companies also include after-sales service in the scope of quality management). In fact, as long as the departments within the company perform their duties, supervise each other, and everyone participates in quality management, I believe that the quality of products will be greatly improved, and the company will surely prosper.

 

Improve production efficiency: For enterprises, being committed to improving productivity can reduce costs, withstand the pressure of price competition, and thus gain more market share. If prices remain unchanged, the improvement of enterprise productivity means increased profits. Only with higher productivity can enterprises be truly competitive and not be replaced by foreign competitors. The productivity of domestic printing and packaging enterprises is relatively low, and they should focus on improving productivity and not put all their attention and funds into the market. Production is the foundation of business. Without higher productivity as a guarantee, a larger market share does not mean higher profits, which is not conducive to the long-term development of the enterprise. Productivity is generally used to reflect the relationship between output and input in the production process. It is only a relative measurement indicator.

 

The key to quality control is to implement source quality control, which requires that the work must be done right the first time. If an error occurs, the production of that process must be stopped immediately. Frontline employees are not only producers, but also quality supervisors. Since employees only pay attention to that part, it is easy to find quality problems, which helps to reduce the rework rate. When a printing and packaging company produces packaging boxes, if the quality is unqualified during printing, and the frontline employees do not take out the unqualified sheets in time, it is likely that they will not be found because it is difficult to check the sheets. After delivery, they are found when the customer uses them, which affects the relationship between the company and the customer and causes great economic losses.

 

The idea of ​​improving productivity is advocated in the corporate culture, so that all employees form a strong awareness that improving productivity is the key to being an excellent employee, and work together to create a large environment for improving productivity. Improving productivity is of great significance to printing and packaging companies with decreasing profits. For the same product, whoever has a lower price has a competitive advantage and can win orders. In price competition, productivity is the basis. It can be said that whoever improves productivity has the ultimate advantage in price competition.